DAMAC lights up Harrods with its latest lifestyle concept

The Middle East's largest private, luxury developer, DAMAC Properties, has been overwhelmed by the positive response it's received during a month long summer promotion at London's iconic Harrods store.

DAMAC Properties is in Harrods for a promotional event, to launch its latest Versace-branded residential property development in Saudi Arabia. It was a strategic move by the company to appeal to people from the Gulf who descend on London, and indeed the fashionable store, at this time every year.

DAMAC Properties is in Harrods to launch ''The DAMAC Residences with Versace Home Interiors' in Jeddah.' The apartments will be the second Versace-branded residential apartments in the Middle East region, following the success of DAMAC Tower in Lebanon.

"A lot of people from the Gulf region come to London at this time of the year and they like to shop, especially here at Harrods. Harrods is a global brand, known for quality and luxury and I can think of no better place to introduce VERSACE branded residential apartments than here at Harrods'' said Niall Mc Loughlin, Senior Vice President for DAMAC Properties.

DAMAC Properties is the largest private luxury developer in the Middle East region. The award winning developer has a proven track record for delivering some of the most luxurious properties in the world. DAMAC Properties is making a statement with its launch in Harrods. By launching new projects and going international it's an indication that the company is strong and the real estate market is once again looking up.

Further information is available at www.damacproperties.com