For Luxury Dubai Property Choose DAMAC

Investor Relations

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Business Model

Over the past decade DAMAC Properties has expanded its operations beyond Dubai to include a number of countries in the wider Middle East region including Saudi Arabia, Qatar, Lebanon, Iraq, and Jordan.

DAMAC Properties’ business model is a phased strategy of “Buy”, “Design”, “Sell” and “Build”, supported by constant customer care and a close control over the development process to ensure each property is of the highest quality.

buyThe "Buy" phase

In this phase, DAMAC Properties actively seeks to purchase land in prime locations. When selecting land, the development team considers a number of factors, including the location of the land, whether it has scenic views, its proximity to amenities, the infrastructure availability and its potential investment appreciation opportunities.

designThe "Design" phase

Once the Company has secured development rights and contracted to purchase land for a particular development, the design phase begins. The objective of this phase is to create a development design that represents DAMAC Properties’ luxury brand and optimises the commercial viability of the development.

DAMAC Properties’ developments have been recognised for their iconic designs. Amongst the awards the company has received are the following:

  • “Best Interior Design Apartment” for DAMAC Properties’ DAMAC Esclusiva
  • "Best Developer, Middle East" award by The Overseas Property Professional
  • "Outstanding development of the year" for DAMAC Properties’ Al Jawharah project by Big Project ME magazine from CPI.

2013 International Property Awards for the following:

  • 2013 Best Golf Development in the World for AKOYA by DAMAC. (International Property Awards)
  • 2013 Best Development Marketing for Dubai with DAMAC Towers by Paramount. (Arabian Property Awards)
  • 2013 Best Developer Website (Arabian Property Awards)
  • 2013 Best Golf Development for Dubai with AKOYA by DAMAC. (Arabian Property Awards)
  • 2013 Best Residential High-rise Development for Dubai with DAMAC Towers by Paramount. (Arabian Property Awards)
  • 2013 Best Interior Design Apartment for Saudi Arabia with DAMAC Esclusiva. (Arabian Property Awards)
  • 2013 CEO Middle East Awards – Property CEO of the Year
  • 2013 Gulf Business Industry Awards – Real Estate CEO of the Year

sellThe "Sell" phase

During the “Sell” phase, DAMAC Properties contracts to sell a certain proportion of the units in the development to customers "off-plan" in managed stages following the launch of the new development to the public.

From the first expression of interest from a potential customer, the company implements its customer relationship management process. DAMAC Properties has 12 dedicated sales offices supporting customers’ needs. For example, it provides potential customers with "3-D walkthroughs" and model apartments in order give them tangible and "living experiences" of products. It also undertakes extensive road shows in countries in which the company has no sales offices.

buildThe "Build" phase

The final phase of the Company's business model is the "Build" phase. Construction is provided by external contractors, in two phases:

  1. An initial contract for enabling works
  2. A subsequent contract for main work

Project Execution and Management

The Company's project execution and management relies on a two-pronged approach of:

  1. Outsourcing project design and construction to external contractors
  2. Maintaining a qualified team of internal engineers, architects and design professionals who are intensely involved with the entire design and construction process.
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